Hi! 👋

I’m a Bay Area native and Product Designer with a background spanning product design, UX research, and conversion optimization. Growing up in Silicon Valley gave me an early appreciation for technology and the role thoughtful design plays in shaping how people interact with products.

I currently work as a CRO Product Designer at PeopleFinders, where I design and optimize customer acquisition funnels and product experiences for the company’s core products. My work spans landing pages, conversion flows, funnel optimization, and data-informed design, collaborating closely with product, marketing, and data teams to identify opportunities and create experiences that support both user needs and business goals.

Previously, I was the sole Product Designer at PowerFlex, an EV charging technology company, where I owned end-to-end design for the mobile app. I worked closely with product and engineering teams to research problems, design new experiences, and bring products from concept through launch. One of my favorite projects involved simplifying the EV charging experience, contributing to a 20% increase in Successful Charging Attempt Rate (SCAR).

Before moving into product design, I worked in marketing design, creating digital and print experiences for startups. That background taught me how to think about brand, messaging, and business objectives alongside the user experience. Today, I bring those perspectives together to create products that are not only intuitive and visually engaging, but also purposeful and measurable.

What sets me apart is my ability to bridge design, data, and business strategy. I believe great design isn't simply about making something look good. It's about understanding the problem, asking the right questions, communicating clearly, and creating experiences that work for both the people using them and the businesses building them.

After hours, you can find me walking outside with friends, binging TV series, trying not to hurt myself at gymnastics, or patiently waiting for winter so I can ski 😊.